About Work Experience Contact
Karachi, Pakistan  —  Available for International Projects

Syed Zain
Us Salikeen

Set Designer & 3D Visualizer
Broadcast environments, commercial interiors
and urban installations — built to perform.

7+
Years Active
50+
Projects
3
Disciplines
Set Design ✦
3D Visualization ✦
GEO Entertainment ✦
Pakistan Idol ✦
Interior Design ✦
Broadcast Environments ✦
Urban Installations ✦
SketchUp + Enscape ✦
Art Direction ✦
Set Design ✦
3D Visualization ✦
GEO Entertainment ✦
Pakistan Idol ✦
Interior Design ✦
Broadcast Environments ✦
Urban Installations ✦
SketchUp + Enscape ✦
Art Direction ✦
About

I design environments that perform — on camera, on site, and on screen.

Based in Karachi, I've spent 7+ years working across broadcast set design, commercial interiors, and urban installations. Currently designing sets at GEO Entertainment — including Pakistan Idol and prime-time dramas — I bring the same discipline to private clients: spaces that are visually precise, camera-ready, and built to execute.

My process runs from AutoCAD drawings through SketchUp modeling to photorealistic Enscape renders. Clients see exactly what they're getting before a single wall goes up. That's not just visualization — it's risk management.

I work with production houses, corporate clients, and developers who want design that looks exceptional and actually gets built.

"From Concept to Canvas: The Art of Direction in Media Production"
Guest Speaker — Iqra University, North Campus · Karachi
Set Design
Broadcast · Studio · Live Events
01
3D Visualization
Renders · Walkthroughs · Presentations
02
Interior Design
Commercial · Corporate · Residential
03
Urban Design
Installations · Public Spaces · Branding
04
Workflow
AutoCADSketchUpEnscapePhotoshopIllustrator3D RenderingSite Supervision
Selected Work

Environments Built
to Perform

Pakistan Idol Gala
Set Design · GEO Entertainment
Pakistan Idol — Gala Stage
Broadcast-grade stage engineered for maximum on-screen energy across all camera positions.
View on Behance →
Ramadan 2025
Set Design · GEO TV · 2025
Ehsaas Ramadan Kitchen 2025
Heritage-inspired broadcast kitchen with layered depth and warm tonal language.
View on Behance →
KMH 2026
Set Design · GEO TV · 2026
Khana Mana Hai Kitchen Set
Entertainment-led kitchen integrating cooking and talk-show energy in one bold environment.
View on Behance →
BBDO Office
Interior Design · Corporate
BBDO Office Interior
Brand-aligned workspace reflecting BBDO's global creative culture through material and space.
View on Behance →
Dental Clinic
Interior Design · Healthcare
Dr. Sikander Jangda Dental Clinic
Clean clinical interior balancing precision, patient comfort, and professional identity.
View on Behance →
Case 9 Courtroom
Set Design · Drama
Courtroom Set — Case #9
Authentic courtroom environment built for narrative tension and flexible camera blocking.
View on Behance →
Ramadan 2024
Set Design · GEO TV · 2024
Ehsaas Ramadan 2024
Grand heritage-inspired set with Mughal architectural influence for national Ramadan broadcast.
View on Behance →
Beach Hut
Architecture · Residential
Beach Hut — Coastal Retreat
Rough stone, open timber, coastal durability — a retreat defined by considered restraint.
View on Behance →
Career

Built on
Real Sites
& Real Sets

Every project I design, I've also supervised on the ground. That combination — visualization precision plus construction knowledge — is what separates concept from delivery.

LinkedIn Profile →
Behance Portfolio →
Feb 2023— Present
GEO Entertainment
Set Designer
Designing sets for prime-time productions including Pakistan Idol, Ehsaas Ramadan (3 consecutive seasons), and multiple drama series. Full pipeline: concept, 3D visualization, production coordination, and on-site supervision.
Nov 2020— Oct 2022
Magnify Studio
Head Designer & Co-Founder
Co-founded and led design operations for a Karachi-based studio. Delivered commercial interiors, architectural visualization, and construction-supervised projects across residential and corporate sectors.
Mar 2020— Nov 2020
Best Homes by Arbab
Interior Designer
Developed 3D models and visualizations for residential projects, collaborated with construction teams from design through on-site execution.
Sep 2017— Jul 2019
Nooruddin & Co.
Site Supervisor
On-ground supervision of construction activities, coordinating with contractors, subcontractors, and project managers to ensure delivery on specification, schedule, and quality standard.
Recognition

Beyond The Studio

"
From Concept to Canvas: The Art of Direction in Media Production
Iqra University — North Campus, Karachi
Invited Guest Speaker · Media Production & Design
3+
Consecutive Ramadan Seasons
GEO TV 2024 — 2026
7+
Years of Professional Practice
Set Design, Interiors, Urban Installations
50+
Projects Delivered
Concept through construction, 3 disciplines
Let's Work

Start a Conversation

Available for studio collaborations, freelance briefs, and international projects. Broadcast set from concept to construction, or a photorealistic interior visualization — get in touch.

zainussalikeen.98@gmail.com
Responds within 24 hours
+92 334 296 4285
WhatsApp available
behance.net/zainsalikeen
Full project portfolio
Syed Zain Us Salikeen Qadri
Professional profile
@zainussalikeen
Process & behind the scenes
Send a Brief